The story begins in 1989 when Isabel Marant launched "Twen", her first brand of knitwear and jersey, at the age of only 22.
On the occasion of her first parade under her name in 1995, she paraded her friends in the courtyard of a squat.
A few years later, it was in a former artist's studio that his first shop opened.
Located rue de Charonne in Bastille, this address remains a historic place for Isabel Marant.
Three decades and fifty-two stores later, its vision has evolved but the soul of the brand remains the same.
During all these years, she advocates the "handmade", and claims it as her "ecology of clothing".on after collection, so that the know-how does not disappear, this is what she calls her "ecology of clothing".